Heart health, the way you live.
Understand your numbers, swap the foods you love for ones that love you back, scan products right in the aisle, and find genuinely healthy places to shop near you. No shame, no jargon — just real tools for real life on the block.
Education, not medical advice. Always talk to your doctor.
Food Swap
Oxtail, made heart-smart
↓ saturated fatThe tools
Things you’ll actually use in the moment
Not another “eat better, exercise more” lecture. Practical tools built for the store, the kitchen, and the day you’re actually having.
Food Swap Finder
Tell us what you eat — we give you realistic, culturally-rooted swaps with the why. Shareable result cards.
Barcode Scanner
Scan a product in the aisle and get a plain-language heart read on the spot — then a better swap.
Numbers Tracker
Log cholesterol, blood pressure, and weight over time. Simple trends, no clutter.
Heart-risk check
A clear picture of where you stand — always pointed back to a conversation with your doctor.
Activity check-ins
Log today’s walk or home workout. Build a streak. Keep yourself honest.
Weight goals
Set a target, log your weight, watch the trend line. Encouraging — never a calorie diary.
Know your numbers
The ABCs of Life
Three numbers worth getting ahead of — born from a Father's Day talk with two Brooklyn health pros right here on the block. Learn what they mean, then track yours.
Learn the ABCs- A
A1C
your blood sugar over ~3 months
- B
Blood pressure
the quiet one — usually no symptoms
- C
Cholesterol
the good (HDL) and the bad (LDL)
Where to shop
Find genuinely healthy places near you
A map and list of Brooklyn markets, grocers, and farmers markets with real fresh produce — not corner stores, not “make do.” Filter by open now, distance, and what’s good there.
Markets, grocers & farmers markets
Tap to explore healthy spots near you →
Shop smart
Healthy staples & what they cost
Eating heart-smart on a budget is real. See what to grab at BJ's, Aldi, ShopRite, Key Food, C-Town and Trader Joe's — and roughly what the good stuff costs — so you walk in with a plan.
See the staples & pricesBrown rice
~$2–9
Beans
~$1–2
Canned fish
~$1.50–3
Frozen veg
~$1.50
Oats
~$3–4
Bananas
~$0.50/lb
Eat well for less
There’s money for produce — most people just don’t know it
Health Bucks, free produce boxes, SNAP, WIC — real NYC programs that put cash toward fruits and vegetables. We show you who qualifies and how to get it.
See what you qualify for- 🎟️ $2 back per $5 at markets
- 📦 Free produce boxes
- 🛒 SNAP
- 🍎 WIC
Learn
Your favorites, made to love you back
Short, plain-language reads grounded in what Brooklyn actually cooks — oxtail, fried chicken, rice and peas — done heart-smart. With audio read-aloud.
Oxtail, the heart-smart way
You don't have to give up oxtail. You just have to cook it a little smarter.
1 min read
Fried chicken, without frying it all away
Crispy, seasoned, golden — and a lot less of the fat that comes from the deep fryer.
1 min read
The salt conversation (without losing flavor)
Salt isn't the enemy — too much of it, day after day, is what raises blood pressure.
1 min read
Better together, block by block
Check in daily, keep a streak, join small challenges with neighbors. The part that makes it stick.
Start your streak