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Heart of the Block

Shop smart

Healthy staples & what they cost

Eating heart-smart on a budget is real. Here's what to grab at the stores around the way — and roughly what the good stuff costs — so you can walk in with a plan.

A neighborhood market in Brooklyn

About the prices: these are typical Brooklyn estimates, last checked June 2026. Grocery prices change week to week and store to store, so treat every ~ price as a ballpark — always check the shelf. Spot a better price? That's a win.

BJ's Wholesale

Best for buying the basics in bulk and splitting with family or neighbors.

Warehouse club

Membership required. Worth it if you cook at home a lot or shop for a big household.

  • Brown rice (10 lb)

    Whole grain — a lot more fiber than white rice.

    ~$9
  • Dried beans (4 lb)

    Protein and fiber with no added salt. Soak and freeze.

    ~$6
  • Canned wild salmon (6-pack)

    Omega-3 fats that are good for your heart.

    ~$13
  • Frozen mixed vegetables (4 lb)

    No prep, no salt, ready in the freezer for weeks.

    ~$7
  • Old-fashioned oats (10 lb)

    Eaten regularly, oats help lower cholesterol.

    ~$9
  • Olive oil (2 L)

    A heart-healthier fat to cook with than butter or lard.

    ~$18
  • Eggs (24 ct)

    Affordable protein that stretches across the week.

    ~$7

Aldi

Usually the lowest prices in the neighborhood on everyday healthy basics.

Discount grocer

Bring your own bags and a quarter for the cart.

  • Canned black beans (15 oz)

    About the cheapest protein there is. Rinse to cut the salt.

    ~$1
  • Frozen broccoli (12 oz)

    Fiber and vitamin C that keeps for months.

    ~$1.50
  • Bananas (per lb)

    Potassium helps keep blood pressure in check.

    ~$0.50
  • Rolled oats (42 oz)

    A heart-smart breakfast for pennies a bowl.

    ~$3.50
  • Brown rice (2 lb)

    An easy whole-grain swap for white rice.

    ~$2
  • Eggs (dozen)

    Often the lowest egg price around.

    ~$3
  • Natural peanut butter

    Look for the kind that's just peanuts — no added sugar or oil.

    ~$3

ShopRite

Big selection and weekly sales — load the Price Plus card for the deals.

Supermarket
  • Dried red kidney beans (1 lb)

    Rice and peas, done heart-smart with real fiber.

    ~$2
  • No-salt canned tomatoes (28 oz)

    A stew base without the sodium hit.

    ~$1.75
  • Frozen mixed vegetables (12 oz)

    Toss a handful into almost anything.

    ~$1.50
  • Sweet potatoes (per lb)

    Fiber and natural sweetness, no added sugar.

    ~$1.25
  • Canned salmon (5 oz)

    Shelf-stable omega-3s for salmon patties or salad.

    ~$3
  • Low-sodium chicken broth

    Flavor your pot without the salt.

    ~$2.50
  • Old-fashioned oats (18 oz)

    Cholesterol-friendly and filling.

    ~$4

Key Food

Right on the block, and stocked with the foods Brooklyn actually cooks.

Neighborhood supermarket
  • Collard greens (bunch)

    Greens are great — just go easy on the salt pork.

    ~$2.50
  • Plantains (each)

    Bake or boil them instead of frying.

    ~$0.70
  • Canned sardines

    Tiny fish, big omega-3s, tiny price.

    ~$1.50
  • Sweet potatoes (per lb)

    A Sunday-dinner staple, made a little better for you.

    ~$1.30
  • Dried pigeon peas (1 lb)

    For rice and peas with real fiber in it.

    ~$2.50
  • Eggs (dozen)

    Protein that goes a long way.

    ~$4
  • Brown rice (2 lb)

    Swap it in for white rice a little at a time.

    ~$3

C-Town

Reliable for cheap, filling staples close to home.

Neighborhood grocer
  • Cabbage (head)

    Cheap, filling, and good for you — stretches a meal.

    ~$2
  • Dried beans (1 lb)

    Soak overnight and save money over the canned kind.

    ~$2
  • Bananas (per lb)

    Grab-and-go potassium.

    ~$0.70
  • Canned beans (15 oz)

    No time to soak? Rinse the can to wash off salt.

    ~$1.25
  • Onions & garlic (3 lb)

    Build flavor without reaching for the salt.

    ~$3
  • Oats (18 oz)

    Start the day heart-smart.

    ~$4
  • Frozen spinach

    Iron and fiber that keeps for months.

    ~$2

Trader Joe's

Fewer locations, but cheap, clean basics with short ingredient lists.

Specialty grocer

Not in every neighborhood — worth a trip for the staples below.

  • Frozen brown rice (3-pack)

    Whole-grain rice in 3 minutes, no pot to watch.

    ~$3
  • No-salt-added canned beans

    Clean ingredient list — just beans and water.

    ~$1
  • Unsalted mixed nuts

    A heart-healthy snack — keep the portion to a handful.

    ~$6
  • Frozen wild salmon

    Omega-3s on a budget, straight from the freezer.

    ~$7
  • Rolled oats

    Some of the cheapest clean oats around.

    ~$3
  • Bananas (each)

    The famous 19¢ banana — potassium for next to nothing.

    ~$0.20
  • Frozen mixed berries

    Antioxidants with no added sugar.

    ~$4

Want to find these stores — plus markets and farmers markets — near you?

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Education, not medical advice. Always talk to your doctor about what's right for you.